Esperanto for “Always in Motion”

Don’t you just hate it when you look at your beautiful Movado watch at night and discover that the last time you took a leak was just 30 minutes ago. I know that I do. And I find that I do it throughout the night with alarming regularity. 12.30, 1.00, 1.30, 2.00. And so it […]


The Apple Watch – A Worm’s Eye Look

There’s been so much hoopla and hoo hah about the Apple watch, that I felt compelled to comment on it. Apparently it’s been selling by the parsecs, but Apple is somewhat tight-lipped about how much money it has been making for the old core. Here are my 10 reasons for not liking it: It’s not […]


Maranello Watches – Little Concern for Cost

Maranello watches are made with little concern for cost. But much more than that we value our team of craftsmen so much that we put as much thought and integrity into building our work environment as we do into producing our tımepieces. Through their inspiration, our design and development teams exemplify one of our guiding […]



Introducing the Endeavors Watches Ora Major

  Sure, the projects have re-issues from their back catalogue (like the Newark Museum Watch), however they also are creating new layouts. We’ve featured a couple different ones over the past year, and their latest pushes it to the stars and takes a love of geometry. That watch is the Endeavors Observes Ora Major. The […]


For Sale – Take a Look

As watch-business followers are certainly aware by now, this fall will mark the sixth edition of Just Watch, a charity auction of exceptional timepieces whose proceeds benefit the Monaco Organization against Duchenne Muscular Dystrophy. We have already shown you Tudor’s contribution to the biennial event; here are 10 more from 10 other participating watch brands. […]